The Rise of Online Marketing in Tier-2 Cities

Tier-2 cities in India such as Patna, Lucknow, Indore, Jaipur & Coimbatore are witnessing rapid economic and digital growth. Affordable smartphones, cheaper internet connectivity, and increasing awareness of online platforms have changed the way businesses connect with customers. Online marketing is no longer limited to metro cities; small & medium enterprises in Tier-2 regions are adopting digital strategies to reach audiences locally and nationally. Why…