Generative AI in Business: Use Cases That Deliver Measurable ROI

Generative AI has moved beyond experimentation and become part of mainstream business strategy. Earlier, most organizations viewed AI primarily as a tool for automation or predictive analytics. Today, generative AI supports content creation, software development, customer support, product design, enterprise search, and operational decision-making across industries. The speed of adoption has been remarkable. According to McKinsey’s 2025 Global AI Survey, more than 70% of organizations…