Marketing in the Age of AI Algorithms 2026: Why Hyper-Personalisation & Predictive Insights Are Must-Teach Skills for Business Schools

Firebird Institute of Research in Management 1 hour ago in Education 0

Marketing is evolving rapidly with AI algorithms, hyper-personalisation, and predictive insights transforming how brands engage customers. Modern organisations now rely on data, behavioural analysis, and digital technology rather than intuition alone. As a result, business schools are redesigning marketing education to include analytics tools, automation platforms, and real-time campaign strategy.