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Heineken NV – Digital Transformation Strategies


Category : News 1 year ago

Heineken NV (Heineken) has been leveraging artificial intelligence, machine learning, IoT, and big data technologies to bring disruptive changes in its business processes and has initiated various in-house strategies to drive digital transformation. The annual ICT spending of Heineken was estimated at $853 million in 2021. A major share of this spending is earmarked for acquiring software, ICT services and hardware from vendors. Heineken is a global brewing firm that develops and distributes alcoholic and non-alcoholic beverages. Its product portfolio includes wines, beer, ciders, soft drinks and other beverages.