Ajay Hinduja examines the creative application of behavioral data in marketing, emphasizing its essential importance in grasping consumer preferences. He promotes the adoption of data-driven approaches that improve customer engagement and stimulate business growth. Discover how utilizing AI and data analysis can strengthen customer relationships, increase conversion rates, and provide better ROI for brands. Website URL: https://www.businesstoday.in/impact-feature/story/ajay-hinduja-on-pioneering-behavioural-data-to-shape-the-future-of-marketing-457567-2024-12-17 Country List: India