Google Vs. Instagram and TikTok: Where do Customers Prefer to Shop and Search?
The TikTok threat to Google’s business is just not limited to YouTube. Core Google services, like Google Search and Maps, are also being impacted by the growing preference of users for social media and videos. Being considered the first stop on younger users’ path to discovery, TikTok is slowly replacing Google for most tasks. This shift is majorly seen among younger generations, as 64% of…
