How Gen Z is Reshaping Beverage Preferences – Food Technologist Insights
The landscape for youth beverages is being reinvented by Generation Z with health, sustainability, and global Flavors trends at the forefront of their vision. Taste, functionality, and ethics are all considered in view of these new drink trends. Beverage brands with the help of a food consultant can tap into Gen Z values. As food technologists in India say, staying flexible and authentic are the key ingredients in capturing a market that is in continuous evolution.